The new Ypê Fabric Softeners have concentrated fragrances and the perfume seems to bloom from the fabrics. To tell this story, we made a partnership with the spanish biodesigner Paula Ulargui and the stylist Tom Martins, to create a special clothing collection with real plant flourishing from the fabrics. We launched it in the São Paulo Fashion Week N55, with the actress Camilla Queiroz as our great star in the catwalk.
